What is GATHER?

Knowing the differences in personality types is the key in understanding human relationships.


(Type A) “You are the one who led us to success!”
(Type B) “Your idea was really awesome! You’re the only one who could come up with such an idea!”
(Type C) “Our team got united thanks to your careful planning and coordination.”
(Type D) “Everyone looked really happy working together in this team!”

Humans, by nature, are motivated by being acknowledged and praised by others, enabling us to achieve our innate potential. However, each person differs in how he likes to be praised or what he wants to be acknowledged. The GATHERS system identifies these different personality types in working relationships.

A Type A personality loves being under the spotlight and being told “This was made possible because of YOU!” On the other hand, some people would rather have others acknowledge their actual work process instead of being praised themselves. This is a Type B personality. An individual with a Type C personality values group harmony over personal achievement and some people, such as Type D personalities, value a happy and pleasant work atmosphere over actual work results.

Most of us are aware of the importance of praise and acknowledgment in improving teamwork, based on our experiences in groups whether at school, work, or club activities. However, if we ignore the differences in personality types, our praises and acknowledgments would be all for naught and will not reach the other person’s heart. Unless we learn to identify the different personality types, we cannot understand each other, nor cooperate with each other toward the same purpose.

Great Apes Teach Human Eternal Relationships (GATHER).

GATHER is the classification of human personalities based on the four types of Great Apes: orangutan, chimpanzee, gorilla, and bonobo. We named it “GATHER” because it represents our intention, based the initials of each word in “Great Apes Teach Human Eternal Relationships” Easy to remember, isn’t it?

Great apes and humans have the same common ancestor, and it is said that we share approximately 98% of our DNA. However, each of these great apes—orangutan, chimpanzee, gorilla, and bonobo—have totally different personalities and different behaviors. They create different social systems and live within their own communities, never interacting with each other.

On the other hand, we human beings also have different personalities but live together in the forest called “society.” It is therefore not surprising that various issues would arise from our interactions because we each have different preferences, behaviors, and ways of thinking. These relationship issues are a unique characteristic of human societies.

GATHER is the practical classification of human personalities based on the behavioral tendencies of the four types of great apes. This practical classification system is led by the well-known psychiatrist Dr. Yasufumi Nagoshi and his team.

The GATHER System can dramatically improve your business results.

Team GATHER Project has been conducting research on great apes and conducting seminars in the Education and Training sector (YPY Education, Inc.) at EVERY HOMEYHOLDINGS, Inc. since 2009.

EVERY Group is a food and food products company that operates 8 subsidiaries in the supermarket, restaurant, delivery, and agriculture business. Its headquarters is located in Fukuyama City, Japan. EVERY Inc., which operates the core supermarket business has achieved remarkable results such as “continuous double-digit revenue growth for the past 15 periods” and “continuous double-digit profit growth for the past 8 periods.” In a listed company index comparison based on the SM Listed Companies Financial Results Rankings (published July 1, 2015), EVERY Group achieved the “DIAMOND Chain Store” distinction, with the highest sales per square meter, operating profit per square meter, inventory turnover, asset turnover, return on asset (ROA), and return on equity (ROE).

In truth, the secret behind these remarkable outcomes is due to the application of the GATHER system which takes advantage of each of our staff members’ unique personalities. With EVERY Group’s continuous successes, the driving force behind the organization was flung into the spotlight. The GATHER system was featured in radio, and local and national TV, appearing in popular programs such as “Gaia no Yoake” (TV TOKYO) and “Tokudane!” (Fuji TV).

Understanding the differences in the four types of great apes

“Why does this person always talk that?” “Why does that person always misunderstand me?” Every one of us has experienced irritation at the words and actions of other people. But only a few take the time to think and analyze why these issues happen in the first place.

Why do other people’s words and behaviors irritate us? The reason is because we all interact with each other while wearing “tinted glasses” colored by our prejudices and biases. Unconsciously, we believe that others think, perceive, and feel the same way we do. But in fact, you and I perceive the world in an entirely different way. The tinted glasses we wear are the ultimate reason which makes us blind to this fact.

Though we are all different from one another, the biases and prejudices we wear in our tinted glasses make us assume that others would act the way we expect them to. When others don’t act as we expected, we feel puzzled, betrayed, or pushed around.

Of course, if we consider each subtle difference, humans cannot be divided into only 4 personality types. However, boldly classifying human personalities into 4 distinct types is the first step to mutual understanding.

We all know that each person differs in how he senses and perceives the world. But we don’t actually know how exactly you and I differ in perception. That’s where GATHER comes in. The four types of great apes is the perfect tool to learn these differences.

Orangutan Type, The Meticulous Craftsman

The orangutan personality type is a lone wolf craftsman who prefers to be by himself. The orangutan prioritizes his own satisfaction with his work over how others would evaluate it. He is very particular in his senses and aesthetics, and will try to keep a certain distance from others, including family and loved ones.

Since the orangutan doesn’t readily show his facial expressions, others tend to think he is hard to read. But in truth, the orangutan burns with an inner passion above all else. If he is convinced of what he should set out to do, he will be highly motivated and concentrated to do any task no matter how hard it could be.

The Stable and Pacifist Gorilla Type

The gorilla personality type prefers to live a stable life where there is peace and order in the group where he belongs. He does not voice out his own opinions and would rather prioritize balancing the opinions of other members of the group. He is a stickler for the rules and could be hard-headed, but his earnestness and honesty earn him the trust of the people around him.

For the peace and stability-loving gorilla, an unchanging day-to-day cycle without any unpleasant bumps is the ideal life. He leaves risk-taking to others as much as possible, and would prefer to wake up, work the same number of hours, go home, and sleep at the same time every single day.

The Win or Lose Mentality of the Social Chimpanzee Type

The chimpanzee personality type is cheerful and sociable. He is the type that always ends up being a leader at school, work, or even in hobby clubs after retirement. He has clear and strong opinions, does not dwell too long on things, and is quick to make decisions. If he fails, he doesn’t dwell on mistakes for long. He gets back on his feet and by continuous trial and error, eventually succeeds.

He yearns for praise and acknowledgment from others above all else, and is sensitive about winning or losing. He is willing to do anything to achieve results or advance his career, sometimes using methods that would make other personality types hesitate.

The emotionally rich bonobo type, the life and soul of the team

A person with a bonobo personality type brightens up a room any room he enters. The bonobo shows a wide range emotions: anger, laughter, happiness, sadness. He is also sensitive to the feelings of others and is quick to sympathize. However, his high ability to sympathize could also make him clingy and dependent on others. Once he feels threatened by others’ words and actions, he is unable to concentrate and calmly do his job.

The bonobo’s actions are based not on logic but emotion. He changes his opinions and actions depending on whether he likes or dislikes the other person, or if what he does would cause others to like or dislike him. Due to this, he would seem to be inconsistent in his words and actions, but for the bonobo, he is consistent in his goal of working harmoniously with everyone.

Transrated by Shinichiro Matsuguma.

Copyright © 2013 Team GATHER Project & Yakan-Hiko. All Right Reserved.

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Team GATHER Project 著




Team GATHER Project 著
ISBN-10: 4906790194
ISBN-13: 978-4906790197



Team GATHER Project 著



ISBN-10: 4906790070

ISBN-13: 978-4906790074


Team GATHER Project 著



ISBN-10: 4906790070

ISBN-13: 978-4906790074